Michael Paul Simon

Belize Pre-roll

Let’s face it, Belize isn’t like other travel destinations. It doesn’t have fake or manicured beaches. It doesn’t have franchised fast food restaurants. It promotes reef-safe sunscreen and off-the-beaten-path experiences. It can be a bit rough around the edges. But it’ a beautifully honest place that’s scrappy and fun. So, when we were tasked with standing out in a sea of tourism ads vying for your attention. We created a fun, honest and very Belizean “skippable” ad. Simply put, it’s a real Belizean band that sings about skipping the ad — in a skip ad. It doesn’t try to sell you or pretend to be something it’s not. It just simply gives you a taste of its nature and a break from all the other “fake” things that you may have experienced in your day. And, it won gold at The Show, which is nice.

Awards: GOLD - The Show MN
Director: Dean Blumberg
Edit: Cody Brown
Color: Drive Thru Productions