Wagner Spray Tech makes painters lives easier. It constantly innovates to simplify, speed-up, and make the painting experience more enjoyable. We were tasked with branding the communication for their new paint roller that stores the paint in the handle. It’s brilliantly smart and it needed an equally smart campaign. So, we simplified the message just like the product simplified the painting experience. A clean shot of the roller painting out the headlines that share it’s important message. It also was the creative that won the AOR work, which is nice.
Won new business pitch for BDD as AOR :)